Madi is a graphic designer in Oakland, California. Interested in physical and digital experiences alike, her practice spans different disciplines from brand identities, print and packaging, creative direction, and user experiences.

Together: Artists for Amphan
Brand Identity

In May of 2020, Eastern India and Bangladesh were struck by the deadly Cyclone Amphan — leaving villages destroyed and many succumbed to the disaster. In an effort to support the affected communities, we facilitated an online print sale with around 30 contributing artists from all around the globe. We asked our contributors to create a work centered on the theme of Together, with the intention being to foster creativity during a time of separation.

By combining analog and digital forms, we created the visual identity for our fundraiser that included our logo and typography, personalized flyers for each artist, and our website. The fundraiser ran for 2 weeks, and $1,210 was donated to GiveIndia — an organization that provided food, shelter, and healthcare as immediate relief in wake of Cyclone Amphan.

Collaboration with Everett Fitzpatrick