Madi is a graphic designer in Oakland, California. Interested in physical and digital experiences alike, her practice spans different disciplines from brand identities, print and packaging, creative direction, and user experiences.

Brand Identity

Logo and website for Valerie Scott, an Oakland-based ceramicist focused on wheel-thrown ceramics, coil building, and textured bodies of work. Valerie’s work interrogates that which binds us — ancestry, impermanence, and the human longing for ritual. Inspired by this ethos, we explored an earthy pallete, organic letterforms, and textured imagery for her brand.