XXX is the first party game by We’re Not Really Strangers. We designed this edition to disrupt the taboo around bedroom conversations — daring to ask the questions everyone is thinking but nobody is asking.
Contributing to this project from concept to completion, I touched product development, campaign design and direction, web design, and digital production. Assets included Instagram posts and stories, landing pages, hero banners, OOH advertising, an AR filter, a free digital game, email marketing, and paid media. XXX sold out just weeks after launch.
Creative Direction: Koreen Odiney and Clémence Gruel
Art Direction: Keaton Webb
Design: Madi Clark, Taylor Tran, Christine Foltz, and Faysal Matin
Copywriting: Koreen Odiney, Clémence Gruel, Julia Ernst, and Emon Abdullah
Strategy: Emon Abdullah
Digital Production: Madi Clark
Photography: Skyler Dahan