Madi is a graphic designer in Oakland, California. Interested in physical and digital experiences alike, her practice spans different disciplines from brand identities, print and packaging, creative direction, and user experiences. She is currently in-house at We're Not Really Strangers.




Mark
2020
XXX
Campaign Design

XXX is the first party game by We’re Not Really Strangers. We designed this edition to disrupt the taboo around bedroom conversations — daring to ask the questions everyone is thinking but nobody is asking.

Contributing to this project from concept to completion, I touched product development, campaign design and direction, web design, and digital production. Assets included Instagram posts and stories, landing pages, hero banners, OOH advertising, an AR filter, a free digital game, email marketing, and paid media. XXX sold out just weeks after launch.


Creative Direction: Koreen Odiney and Clémence Gruel
Art Direction: Keaton Webb
Design: Madi Clark, Taylor Tran, Christine Foltz, and Faysal Matin
Copywriting: Koreen Odiney, Clémence Gruel, Julia Ernst, and Emon Abdullah
Strategy: Emon Abdullah
Digital Production: Madi Clark
Photography: Skyler Dahan

Mark