2020
XXX
Campaign Design
XXX is the first party game by We’re Not Really Strangers. We designed this edition to disrupt the taboo around bedroom conversations — daring to ask the questions everyone is thinking but nobody is asking.
Contributing to this project from concept to completion, I touched product development, campaign design and direction, web design, and digital production. Assets included Instagram posts and stories, landing pages, hero banners, OOH advertising, an AR filter, a free digital game, email marketing, and paid media. XXX sold out just weeks after launch.
![](https://freight.cargo.site/t/original/i/368579d986001eef5d860fe0a852f20006fe1e2ed2134469dc9be389dc322a74/Blurred-XXX-Black-2.jpg)
![](https://freight.cargo.site/t/original/i/5b82574f9783942d7b3d84580e731400df0a9b92f88cb575f662d25a810723f2/XXX-Black.png)
![](https://freight.cargo.site/t/original/i/21ba7ea5fb0f524a186ccc570aef6f9e14f60e6d0e52c86e86cf5c1aba68eb33/XXX3.jpg)
![](https://freight.cargo.site/t/original/i/23b22339fa86e104abb4819dac05ed15f8fbeb5ca83ef8ef431ba7de875954ab/XXX-inside.png)
![](https://freight.cargo.site/t/original/i/43008113435bcbec663fa7a167666b10ca18b1606213dc3634fcf8424ab7009c/XXXConsent.jpg)
![](https://freight.cargo.site/t/original/i/8e6fe745f38d362ed3cb23b45d87026e860a32392e4e465ffd4a5094e383d4f8/XXXXXX.jpg)
![](https://freight.cargo.site/t/original/i/ecaffaa690b84f54273890125705229048f23f5cd1a64138ba400c2f8d283444/IMG_6266-copy.jpg)
![](https://freight.cargo.site/t/original/i/2c83bc56c2d18f69de6be6f6b60b2fc7f60e26591763ba09bc4b5576fa5176ad/XXX8.jpg)
![](https://freight.cargo.site/t/original/i/763f64b6bbc90e71eba9d9431632bd43fa38d49da288ac8c1669fe98a903c523/XXX2.jpg)
![](https://freight.cargo.site/t/original/i/057d3cb2e181b215d858d3a8bb35a9ca6eb444866a5de01e9af3c1027851d2c1/XXX12.jpg)
![](https://freight.cargo.site/t/original/i/2588a63aabf12e66be872d94caf8b1c7d1294a2c97d20fc4e5c7e470b66524b0/XXX11.jpg)
![](https://freight.cargo.site/t/original/i/ce55c082494e5acba740585ffc0f0ae401305427110e6a16c379d0921baf11d3/XXX13.jpg)
![](https://freight.cargo.site/t/original/i/2ae4971496fe8f817891b00d3e36f7de6083e26246ea03ef9b719a3c507f7163/Confessions.jpg)
![](https://freight.cargo.site/t/original/i/36c30aa97109469a409cac9e2caa6700e67feea851c2d2f3b8876ed100eb5588/V2-I-used-to-think-sex-was-love-growing-up.jpg)
![](https://freight.cargo.site/t/original/i/c000cd0e1e4fd20bb1e2b1a223f04f0829ceadee12d5fac85290503e438a0110/V3-I-d-do-me.jpg)
Creative Direction: Koreen Odiney and Clémence Gruel
Art Direction: Keaton Webb
Design: Madi Clark, Taylor Tran, Christine Foltz, and Faysal Matin
Copywriting: Koreen Odiney, Clémence Gruel, Julia Ernst, and Emon Abdullah
Strategy: Emon Abdullah
Digital Production: Madi Clark
Photography: Skyler Dahan